Keep it app-specific
Generic privacy boilerplate is often where trust breaks down. The page should match the actual behavior of the app you are shipping.
App Store Privacy Policy URL
Give your app a privacy policy URL that is easy to review and easy to trust.
Your privacy policy URL is where Apple, users, and partners look when they want to understand how your app handles personal data. It should be public, specific to the app, and easy to update when your product changes.
Required before review
Apple expects a live privacy policy URL before most apps can move through review.
Dedicated page
AppLinks gives each app its own hosted privacy page instead of burying policy text elsewhere.
Editable when your app changes
Update your policy copy as your analytics, auth, payments, or third-party services change.
What it should cover
Be specific about data handling.
Explain what data you collect, store, or share.
Name the services involved when that matters, such as payments or analytics.
Tell users how to contact you if they have privacy questions.
Policy page essentials
A clear privacy URL should reduce uncertainty, not create more of it.
Make updates easy
When your app starts using a new service or collecting new information, the public privacy URL needs to change with it.
Publish it separately
AppLinks keeps policy text on its own page so there is no confusion between privacy content, support instructions, and contact details.
Useful guidance
What makes a privacy policy page easier to review
Think about what an outside reader needs in the first minute. A strong policy answers the questions a reviewer or user will ask before they email you.
Use plain language
Readers should not have to guess whether your app collects account, usage, or payment data.
Keep the contact path visible
Every privacy page should make it clear how someone can reach you with a policy question.
Review it alongside the app
When product behavior changes, update the page before or during the release, not weeks later.