App Store Connect guide
A privacy policy URL for your app.
Apple requires a published privacy policy URL for iOS apps. AppLinks gives your own policy a dedicated page, without the work of setting up a website.
Preview your app pages →Start with a policy that matches your app
Your policy should explain how your app handles data, including the services and SDKs you use. AppLinks hosts the text you supply; it does not generate a privacy policy for you.
- Data collected
- Explain what data your app collects, how it is used, and whether it is shared.
- Third-party services
- Describe the services involved, such as analytics, authentication, or payments, where relevant to your app.
- Contact email
- AppLinks displays your support email below the policy so users can contact you with privacy questions.
How to publish and add your privacy policy URL
Publishing your policy and answering Apple’s app privacy questions are separate steps. The URL goes in your app’s App Privacy section.
Prepare your privacy policy
Review your app’s actual data practices and those of its third-party partners. Write or obtain a policy that describes them accurately.
Publish it with AppLinks
Enter your app name and description to preview your pages, then create an account to save a draft. Add your support email, paste and review your policy, save your changes, choose hosting, and publish. In the editor, expand “Copy your URLs” and copy the Privacy Policy URL. It looks like
https://your-app.applinks.online/privacy.Add the URL in App Store Connect
Open your app, select App Privacy in the sidebar, and click Edit next to Privacy Policy. Paste your published URL and click Save.
Complete your app privacy answers
Answer Apple’s questions about data collected by your app and its third-party partners. Make sure your answers and your published policy describe the same behavior.
What if your app collects no data?
You still need a privacy policy URL. Apple requires one for all iOS apps. Review your app and its third-party SDKs before declaring that no data is collected.
See Apple’s Privacy Policy URL requirements and instructions for adding the URL.
Update your policy, keep your URL
Edit and save your policy in AppLinks whenever your app’s data practices change. The address stays the same while hosting is active, and links to your support page and contact page are included automatically.